STO to Promote Post-Lockdown Slovenia Under Green&Safe Brand

By , 04 Jun 2020, 11:32 AM Travel
STO to Promote Post-Lockdown Slovenia Under Green&Safe Brand Slovenska turistična organizacija (STO)

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STA, 3 June 2020 - The Slovenian Tourism Board (STO) presented on Wednesday a new concept of attracting guests to Slovenia. The country will be promoted as Green&Safe, committed to responsible, safe and green tourism.

Tourist destinations and tourist services providers in Slovenia will carry the Green&Safe label, which means that they follow the standards for responsible travelling.

Thus, the STO would like to preserve and increase trust in the I Feel Slovenia brand and attract guests to the country, whose tourism could see about 70% drop in demand this year.

"In these times of uncertainty because of the new coronavirus, the success of the tourism sector depends on guests' trust, their knowing that they can spend their holidays here without jeopardising their health and safety," the STO wrote.

The standards for responsible travelling had been drawn up by the STO in cooperation with the Economy Ministry, the Slovenian Hospitality Chamber (TGZS) and the National Institute for Public Health (NIJZ).

Posters and flyers are already available for tourist facilities to use and distribute.

Slovenian tourist sector largely depends on foreign guests, who generate 75% of revenue, but this year, efforts have been made for it to be salvaged by domestic guests, who will receive tourist vouchers to be used in Slovenian accommodation facilities.

Borders are also gradually opening, so an increase in foreign guest arrivals is expected soon as well. This year, the tourist sector is mainly counting on guests who will be arriving by car.

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