When Do Asian Tourists Come to Slovenia?

By , 02 Feb 2020, 13:22 PM Travel
The basic lines in tourist arrivals from all of Asia and all of the world, on different scales The basic lines in tourist arrivals from all of Asia and all of the world, on different scales All charts made using SURS data

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SURS just released the full tourist figures for 2019, and although we already published a summary we thought we’d dig a little deeper into the data, to find some other trends and points of interest, with the top 10 nations for the year shown below (and the full list at the end of the story).

tourism 2019 - to 10.JPG

*Other Asian countries includes all Asian nations other than China, Japan and South Korea

When looking at the monthly data for all foreign tourists, the first thing to note is the extreme seasonality of such visits. The lowest figure, 167,689, was for February, while the highest, 879,291, was in August, with June to September all months with more than a half a million arrivals.

tourism 2019 - all foreign tourists.JPG

Of course, given the habit of summer vacations, and the fact that most visitors are from Europe, this isn’t surprising. But what about places with other traditions? The data for North East Asia – China, S Korea and Japan – shows a different picture, as does that for Other Asian countries (such as India, which isn’t yet pulled out of the data on its own) .

tourism 2019 - china.JPG

Related: Chinese Tourism Booming in Slovenia, Ex-Yugo Nations

Looking at China alone and there are two peaks, either side of the August one for tourism in general, with a very off-trend spike in October. It’s much the same story elsewhere in Asia, as seen below in a chart for China, South Korea, Japan and “Other Asia”. All have peaks outside the high summer, in late spring and – with the exception of Japan – in autumn, too.

tourism 2019 - component asian tourists.JPG

Combining all the numbers in the chart above gives the following for the whole of Asia.

tourism 2019 - all asian tourists.JPG

This line can then be overlaid on the one for the whole world, producing the following image.

tourism 2019 - all asian vs all world tourists.jpg

Finally, I took a look at the percentage of tourist arrivals from all of Asia by month, with it being 9.5% for the whole. There are two months where such tourists account for more than 15% of the total, in May (15.9%) and October (17.4%).

tourism 2019 - all asian tourists as percent of whole.JPG

The data thus suggest that one way to reduce the seasonal nature of tourism in Slovenia, and the trade in related goods and services, would be to continue and extend efforts promote the country as a destination in Asia, as tourists from this region tend to avoid the peak summer months and arrive out of season. You can learn more and play around with the SURS data here.

The full list of nations and regions for which data on tourist arrivals in 2019 is available is shown below.

 Italy          597,553
 Germany          584,837
 Austria          396,527
 Croatia          235,020
 Hungary          190,980
 Czechia          189,829
 Netherlands          186,721
 Other Asian countries          176,454
 France          166,870
 United Kingdom          159,720
 United States          148,751
 Serbia          144,850
 Korea (Republic of)          139,451
 Poland          132,601
 Belgium          113,871
 China            98,975
 Spain            88,138
 Switzerland            78,696
 Bosnia and Herzegovina            72,112
 Russian Federation            69,868
 Slovakia            64,758
 Israel            59,615
 Romania            57,095
 Australia            53,732
 Ukraine            44,114
 Bulgaria            38,015
 Sweden            36,864
 Canada            35,069
 Japan            33,918
 Turkey            28,048
 Other countries of South and Middle America            26,248
 Denmark            25,881
 Other European countries            25,732
 Finland            25,538
 North Macedonia            22,543
 Ireland            21,358
 Brazil            16,755
 Portugal            16,283
 Norway            14,438
 Montenegro            13,307
 Greece            12,374
 New Zealand            10,009
 Other African  countries              8,927
 Lithuania              8,178
 Malta              6,899
 Latvia              6,890
 Estonia              5,406
 South Africa              4,490
 Luxembourg              3,941
 Iceland              2,953
 Cyprus              1,227
 Other countries of Oceania                  396


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