Adria Crisis Hits Slovenia’s Tourism Sector

By , 26 Sep 2019, 16:30 PM Travel
Adria Crisis Hits Slovenia’s Tourism Sector Wikimedia - Kambui CC-by-2.0

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STA, 26 September 2019 - The Slovenian tourism sector is scrambling to find alternatives after Adria Airways suspended operations, leading to hundreds of immediate cancellations and raising the prospect of significant long-term damage.

A meeting was held in Ljubljana Wednesday featuring hoteliers, shuttle operators, major convention venues, the Slovenian Tourist Board and the Economy Ministry.

"The goal was to find solutions in the given situation, with drastically reduced air access putting guest arrivals at risk and jeopardising even finalised business events," said Visit Ljubljana, the capital's tourism office.

Media reports suggest there have been dozens of cancellations daily in Ljubljana hotels since Adria grounded its flights on Tuesday.

Foreign guests account for over 95% of all hotel nights in Ljubljana, with roughly two-thirds coming to the city by air, according to Visit Ljubljana figures.

While many do come through airports in neighbouring countries, Ljubljana is the main entry point and Adria accounted for about half of all passengers there.

Ljubljana is also a major convention tourism destination and the lack of direct air links could hurt the sector. "In the first half of 2020 alone this could have a negative impact on three major international conventions with over a thousand participants each," Visit Ljubljana said.

Adria's woes could prove to be a boon for nearby airports in neighbouring countries, which expect passenger numbers to rise.

Zagreb Airport told the STA it expected the number of business guests to increase, while Trieste Airport said it had seen an uptick in the number of guests flying to Munich and Frankfurt.

Munich and Frankfurt were two of the most lucrative destinations for Adria.

Adria's grounding left roughly 3,700 passengers stranded on Tuesday and Wednesday, when 158 flights were cancelled.

Today and tomorrow almost 200 flights have been cancelled, affecting about 10,000 passengers.

All out stories in Adria are here

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