On Wednesday, October 9, Ljubljana was awarded the Digitalisation Award in the European Capital of Smart Tourism 2020 at a gala event in Helsinki, held as part of the European Tourism Forum.
In addition to two overall winners, Gothenburg (Sweden) and Málaga (Spain), four cities have been recognised with 2020 European Smart Tourism Awards for their outstanding achievements in the four categories of the competition. These four cities received the highest scores in individual categories among all 35 applicant cities during a preselection phase, carried out by independent experts.
The 2020 European Smart Tourism Award in Accessibility went to Breda, Netherlands; the Award in Sustainability went to Gothenburg, Sweden; the Award in Cultural heritage and creativity went to Karlsruhe, Germany and the Award in Digitalization went to Ljubljana, Slovenia.
The jury was impressed by Ljubljana's various smart solutions including the official tourism website with its rich content and a series of apps - especially the tap water app for locating water fountains all around the city, and the Ljubljana by Wheelchair app.
The European Capital of Smart Tourism is an initiative launched by the European Commission to increase Europe’s profile as a tourist destination and establish a platform for the exchange of best tourism practices between European cities.
By being awarded the title, Ljubljana has received the confirmation that within a year it has succeeded in upgrading and improving the city for its citizens and also as a travel destination. Furthermore, it has once again become an inspiration to other tourist destinations across Europe.
For more on the award and the current city improvement plans, go to visitljubljana.com.