Slovenia Sees Record Demand for Digital Content in March

By , 08 Apr 2020, 11:22 AM Business
Slovenia Sees Record Demand for Digital Content in March pexels CC-by-0

Share this:

STA, 7 April 2020 - Demand for content on Slovenian digital platforms surged to record values in the second half of March as Slovenia switched to a coronavirus lockdown mode, an analysis carried out by advertising agency Iprom shows.

The number of users of online platforms increased by 52% over February and they consumed an average of 75% more content daily.

Content for children and youth posted the biggest rises: its average daily reach was up 166% and daily visits by 213%.

Health was the second faster growing category in terms of daily reach, posting a 92% rise, followed by food (+68%) and business (+66%).

The steepest drop, although of just 16%, was recorded for tourism content.

"Interest in digital platforms rose over the past two weeks by almost as much as in the entire last decade," Iprom said in a release.

It said that an average annual rise in the past used to range between 5% and 15%.

"What we are witnessing these days is a phenomenon. I have never seen such growth in my career," said Iprom Labs boss Tomaž Tomšič.

He believes such a massive rise in interest in online content is a major challenge for all those who run and maintain digital platforms.

Photo galleries and videos

This websie uses cookies. By continuing to browse the site you are agreeing to our use of cookies.