STA, 7 April 2020 - Demand for content on Slovenian digital platforms surged to record values in the second half of March as Slovenia switched to a coronavirus lockdown mode, an analysis carried out by advertising agency Iprom shows.
The number of users of online platforms increased by 52% over February and they consumed an average of 75% more content daily.
Content for children and youth posted the biggest rises: its average daily reach was up 166% and daily visits by 213%.
Health was the second faster growing category in terms of daily reach, posting a 92% rise, followed by food (+68%) and business (+66%).
The steepest drop, although of just 16%, was recorded for tourism content.
"Interest in digital platforms rose over the past two weeks by almost as much as in the entire last decade," Iprom said in a release.
It said that an average annual rise in the past used to range between 5% and 15%.
"What we are witnessing these days is a phenomenon. I have never seen such growth in my career," said Iprom Labs boss Tomaž Tomšič.
He believes such a massive rise in interest in online content is a major challenge for all those who run and maintain digital platforms.