Petrol Sets Out Ambitious Five-Year Plan, Opens Retail Stores

By , 19 Jun 2018, 11:09 AM Business
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STA, 19 June 2018 - Petrol has adopted a strategy for 2018-2022 that envisages sales revenue for the energy group to rise to EUR 5.3bn and net profit to EUR 116m by 2022. This compares to EUR 4.5bn and EUR 81.1m in 2017. Investments in fixed assets are expected to total EUR 521m in the 2018-2022 period. 

The sales revenue target for 2022 exceeds the one projected for this year by 17%, EBITDA, expected to reach EUR 233m by 2022, would rise by 37% and net profit by 33%, says the strategy, which was confirmed by the supervisory board on Monday.

The volume of petroleum products sold is expected to amount to 3.34m tonnes, a 10% increase on the 2018 plan.

Revenue from merchandise is also expected to rise significantly, to EUR 700m from the EUR 550m projected for this year.

Investments in fixed assets are expected to total EUR 521m in 2018-2022, half of which into facilities selling petroleum and merchandise.

The number of service stations is expected to increase by 50 to 548 by the end of 2022.

Eight more stations are planned to open in Slovenia for a total of 327, 15 more in Croatia (for a total of 121), 17 in Serbia (30), four in Bosnia-Herzegovina (42), six in Montenegro (17), while no new stations are planned in Kosovo where Petrol currently has 11.

The net debt to EBITDA ratio is projected to decrease from 2.0 to 1.6 in 2022.

"Globally and locally, we are faced with significant societal and technological changes which can be captured concisely by the notion of 'digital globalisation'. All of this increases risks while also providing new opportunities," Petrol wrote.

Petrol opens more stores

Another report by the STA noted that the company has also expanded its presence on the retail market, opening several stores in city centres selling above all food and beverages. The HopIn concept was officially launched on Wednesday with the opening of a store at Ljubljana's Bavarski Dvor city bus hub.

By the end of July, Petrol will have opened five such stores. Apart from the one at Bavarski Dvor, stores have already been launched in Celje and Kranj.

Last Friday another one opened on the corner of Bethovnova and Cankarjeva streets in Ljubljana, while Maribor will get a HopIn store in July.

Apart from food and drinks, the stores also sell lottery tickets and prepaid mobile services. Petrol hired 50 new people for the five new stores.

"We generated more than EUR 500m in revenue from retail and services last year. We determined that this concept is exactly what consumers need," Petrol CEO Tomaž Berločnik said at the opening.

The company developed the new concept on its own, with "no external advisers, no franchises despite the fact that we were barely present in this market before", according to Berločnik.

It announced it would "develop successful business models through innovation, digital solutions, cost-effectiveness and partnerships".

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