STA, 21 June 2022 - Investment in digital advertising is on the rise in Slovenia and will see a 15% growth in this year. On average, an advertiser will invest EUR 546,000 in this type of advertising, shows a survey by pollsters iPROM and Valicon on the attitude of Slovenian companies towards digital advertising in 2022.
The most funds, 31% of total investment or around EUR 170,000 per advertiser, is allocated for display advertising. Last year EUR 137,000 was invested in this type of ads.
About 20% of resources goes for advertising on social media and 15% for search engine marketing. E-mail marketing is not as popular (10%).
Display advertisement and social media marketing are used by nearly 70% of advertisers, while almost half will use search engine marketing and e-mail marketing.
The budget for ad buying per advertiser increased by 14% to EUR 425,000 this year.
The increased investment into digital marketing is present in all sectors, with the strongest growth recorded in tourism, and health and beauty. The average investment in the latter category will be just under EUR 1.3 million.
Almost half of the advertisers are increasing their advertising budget and only 12% are lowering it.
iPROM and Valicon conducted the survey between January and April among 194 Slovenian trend setters in the advertisement sector.